Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad gets clicked. It is defined simply as “the amount spent to get an advertisement clicked.” With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Search Engine Ads
Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.
Display Ads
Advertising Platforms like Google Adwords, Facebook, Twitter, LinkedIn, etc allows an advertiser to run display campaigns using ad banners that are shown to relevant audiences across the internet, along with being shown natively on these platforms. Display ads enables a company to reach a wide audience based on their interests even if they are not actively searching for the services or products on search engines.
WHY PPC?
PPC is indeed a very straightforward platform for online advertising with no hidden complexities.
In a PPC campaign, you pay Google (or any other search engine) for listing your ads on the top and right of the organic search listings.
The budget is the core element of any business and holds utmost importance.
Here, you can set your financial plans for PPC advertising and can even control the complete expenses.
You have all the power to set the budget according to your needs.
With PPC, you can exactly choose the space where you want your ads to get displayed.
This means that you can make your marketing campaigns as targeted as possible through PPC.
Organic search results are one of the most reliable sources for achieving long term online marketing goals.